Practice of Solving Management Problems in Beilun Die Casting Mold Enterprises

Mold is the basic process equipment of the manufacturing industry, known as the "mother of manufacturing". As the "capital of molds", Ningbo is fully implementing the "Made in China 2025" Ningbo Action Plan, striving to become a pilot city of "Made in China 2025". In Daqi Town, Beilun District, there are more than 60 die casting enterprises with concentrated industries.

1、 Background of die-casting mold industry

The rapid development of China's automotive industry has promoted the development of the die-casting industry. Ningbo Beilun enjoys the reputation of "China's hometown of die-casting molds". In addition to supplying domestic Volkswagen, FAW, Chang'an, Chery, Geely, Great Wall, Chunlan, Midea and other enterprises, Beilun die-casting mold products also supply molds to Mercedes Benz, Volkswagen, Audi, Siemens, Ford, General Motors, Mazda and other world famous enterprises. The design and manufacturing level, production capacity and manufacturing enterprise density of die-casting molds are in the leading position in China.

2、 Processing characteristics of die-casting molds

1. Die casting, abbreviated as pressure casting, is a precision casting molding method. Its characteristic is to use the mold cavity to apply high pressure to the metal solution. Castings have the advantages of high dimensional accuracy, stable size, low surface roughness, high strength and hardness.

2. The rapid development of the automotive and motorcycle industries, as well as electric tools, has provided enormous space for the Beilun die-casting mold industry.

3. The development trend of lightweight, energy-saving, and green products will greatly promote the development of aluminum and magnesium alloy forming processes, die-casting molds, and equipment. Continuously improving design and manufacturing technology.

3、 Management issues in die-casting mold enterprises

1. Serious employee turnover in enterprises

The employee turnover situation in Beilun die-casting mold enterprises is relatively serious, with the employee turnover rate often exceeding the warning line of 8%, and even reaching as high as 15%.

① High labor intensity and high technical requirements. It is generally adopted to work in three or two shifts, often overtime, and belongs to labor-intensive industries. At the same time, in addition to die-casting machines, most enterprises have adopted intelligent robot spray systems and robot picking systems, which have constantly improved the level of automation and have increasingly high requirements on the technical content of die-casting workers. Many employees are unable to master it in a short period of time, or are simply not competent.

② The labor market has a high demand. Although many enterprises have implemented the development strategy of "machine replacement", at the current level of technological development, there are still many jobs related to die casting that robots cannot replace. The demand for labor will continue.

2. There are many quality issues with die-casting mold products

The development model of "mold+product" is widely adopted in the industry, shifting from simple supply of die-casting blanks to precision machined parts, components, and even products, which has increased the added value of products.

The market has increasingly strict requirements for the quality of die-casting products, especially for some precision automotive parts and electric tool accessories, which are gradually moving towards the goal of defect free. Some Beilun die-casting mold enterprises heavily hire high-level quality management personnel, production management personnel, and engineers, but their reforms have not yet been implemented and unfortunately died due to their lack of conformity with the local conditions. Some Beilun die-casting mold enterprises use the ISO9000/TS16949 quality management system and various quality control techniques, but still cannot achieve the expected results. So we had to invest more manpower, set more inspection levels, and increase the number of rework personnel.

3. Reduced profits and difficult performance management

① Many products have to be delayed in production due to unexpected issues with equipment, molds, and personnel;

② Unable to do the work right at once, excessive repetitive work increases the investment cost of the enterprise. Employees are tired of overtime and rework, passive in their work, and have low performance.

③ In addition to human resource waste, there are also various waste phenomena. Poor maintenance and upkeep of equipment leads to a decrease in equipment usage. Unreasonable production process design leads to excessive time waste.

4、 Basic Management Measures for Beilun Die Casting Mold Enterprise

1. Implement talent crisis management and create a stable team. Improve employee relationships, try to break away from outdated labor management work models, and establish a sense of identity.

2. Establish a unified concept. Understand the development situation of the die-casting industry, recognize the advantages and disadvantages of the enterprise itself, understand the ideological dynamics of employees, propose effective goals, and provide methods and steps.

3. Improve execution. Decision makers cannot arbitrarily change standards, let alone set double standards. The responsibilities of management and execution are to supervise and execute.

4. Talent cultivation. Cultivate composite talents suitable for our company. Currently, the die-casting industry does not lack single type talents. What is lacking is composite talents who are proficient in both management and management, as well as production technology.

5. Clean up the source. Compared to the dominant downstream

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